It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. 1. Global presence Apple derives more than 50% of its revenues from outside U.S., its domestic market. Yet the company is still too reliant on the iPhone as a primary revenue stream. (2019) “What is really eating apple – and why Steve Jobs would not be doing a lot better” IMD, Available at: https://www.imd.org/research-knowledge/articles/what-is-really-eating-apple-and-why-steve-jobs-would-not-be-doing-a-lot-better/, [13] Reisinger, D. (2019) “Apple iPhone Sales Tanked at the End of 2018” Fortune, Available at: http://fortune.com/2019/02/21/apple-iphone-sales-2018/, Interpretivism (interpretivist) Research Philosophy, https://www.forbes.com/sites/kurtbadenhausen/2017/05/23/apple-heads-the-worlds-most-valuable-brands-of-2017-at-170-billion/, https://www.macworld.co.uk/feature/iphone/iphone-vs-android-market-share-3691861/, https://www.forbes.com/powerful-brands/list/#tab:rank, Apple had the best supply chain in the world for the last four years – here is what you can learn from it. One of the strongest threats to Apple is competitors of Apple TV i.e. HP is another name produces affordable computer product for the consumer around the globe. The company has seen four consecutive quarters of double-digit growth. Market leadership for a range of products and services, 2. A look at the political, economic, social, and technological factors that will impact Apple in the years ahead. Similarly, Apple music is now available in 167 countries and regions and offers more than 60 million songs. The Swot Analysis of Apple. SWOT Analysis is a proven management framework which enables a brand like Apple to benchmark its business & performance as compared … High profit margin can allow the business to maintain its operations in times of economic uncertainties thanks to cash reserves. Apple SWOT analysis or SWOT analysis of Apple provides an insight into the strategic actions undertaken by the company to optimize its growth based on the strength and opportunities. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). Apple is regarded as a leader for innovating products in the market like I Work (a presentation program) and iTunes Media Player (publishing photos, movies, organizing … Swot Analysis of Apple 1. How can existing or future political factors, … Apple Swot Analysis – Internal & External Strategic Factors. Investments in research and development, 4. They are treating their workers unfairly; they are giving them extensive shifts, not enough Though Apple Inc. has some great success stories. Accordingly, Apple has a strong financial base to engage in research and development further contributing to its traditional competitive advantage of innovativeness and superior design. Apple PEST Analysis Example Use Template. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. Overall, SWOT Analysis of Apple shows that the future scenario of Apple Computers does not look bright. It was first released in … It has been listed by Forbes as the most valuable brand in the world with the brand value of USD 182,8 billion[3], while Interbrand estimates Apple brand value as high as USD 214,5 billion. Apple product portfolio comprising 6 to 7 products. Even with the low sales volume, it can avail high-profit margins and can invest in the brand building, Research and development activities. Apple Inc. does not fail to impress the customers with its products and services. Being a technological leader with a top brand equity, Apple swot analysis results tells us that apple keeps a hefty margin for itself to invest in R&D and brand building. The MarketWatch News Department was not involved in the creation of this content. 2. SWOT stands for strengths, weaknesses, opportunities, and threats. Apple SWOT Analysis In A Nutshell. Android phones are giving a tough time to iPhone. A limited product-line is a major weakness of Apple. Create a project to get started. These customers rarely switch to other mobile brands. World over, it is known as one of the smartest technology brands and despite a premium image is loved for its consumer orientation. Apple SWOT Analysis Author- Abhijeet Pratap | Posted- January 25, 2020 July 19, 2019 | Updated: January 25, 2020 | INTRODUCTION Apple maintains an exceptionally high profit margin compared to industry average. Solid financial position of the business, 5. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services. So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. iWatch or Apple Watch is a line of smartwatches developed, designed, and marketed by Apple Inc. The internal and external factors discussed in this SWOT analysis indicate that Apple Inc. possesses major strengths to effectively address organizational weaknesses. If you want to find out more about the SWOT of Apple, you’re … The organization has been giving powerful innovation items and uncommon programming administrations. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. Today it is one of the most valuable companies which consistently surprise and delight its customers. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. Aplle Inc. is known for its unique value products. Limited distribution is a weakness for any company. Apple brand value reached to $300.6 billion by 2018. Apple Inc., the manufacturers of Macs, iPods, iPhones, iPads and professional software, has achieved great success since it began in 1977. Formation of strategic partnerships, 5. From the beginning, Apple revolutionized the tech market and customer expectations are on top. Apple Inc. gross profit margin chart[6]. Hopefully, the analysis will reveal what the company needs to do if it wants to remain competitive. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. As of 2020, Apple iPhone is one of the leading brands in the mobile handsets sector. Apple has an outclass 87% brand loyalty across the US and European countries. That was down from 73.2 million unit sales and 17.9% market share during the last quarter of 2017. Apple Computer Company was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. SWOT analysis of Apple iPhone analyses the brand/company with its strengths, weaknesses, opportunities & threats. High brand value grants substantial advantages to the multinational technology company in terms of leveraging the brand to add new products and services into the portfolio. Apple is always considered as most innovative company in the. The main customer base belongs to the upper and the upper-middle classes. Apple can be criticized as a single-product company for its over-dependence on iPhones. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. SWOT analysis is a powerful tool for understanding a company’s market position. SWOT Analysis of Apple, Inc. Apple has recently concluded their Apple Event and released intimate details about the upcoming iPhone 7, new expansions for the Apple Watch, and their new Bluetooth headphones — AirPods. Apple is also facing issues in China in terms of getting approval from authorities to publish new games to the App Store. This section intends to analyze Apple’s strengths, weaknesses, opportunities, and threats. Furthermore, its pricing strategy is such that the price does not break in the market and you will always find Apple selling at the same price in various retail stores. In Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Areas Covered Geographically All over the world Headquarter Cupertino, California, United States CEO Tim Cook - the current CEO Apple Annual Revenue (2019) $260.174B, a 2.04% decline from 2018 Total Assets … 5. Moreover, high brand equity gives the company considerable bargaining power in negotiations with vendors, manufacturers and distributors. Meanwhile, the lower middle-class customers who form the bulk of global consumers buying mobiles avoid it or are unable to buy it because of the huge prices involved. [1] Badenhausen, K. (2017) “Apple Heads The World’s Most Valuable Brands Of 2017 At $170 Billion” Forbes, Available at: https://www.forbes.com/sites/kurtbadenhausen/2017/05/23/apple-heads-the-worlds-most-valuable-brands-of-2017-at-170-billion/, [2] Casserly, M. (2019) “iPhone vs Android market share” Macworld, Available at: https://www.macworld.co.uk/feature/iphone/iphone-vs-android-market-share-3691861/, [3] The World’s Most Valuable Brands (2019) Forbes, Available at: https://www.forbes.com/powerful-brands/list/#tab:rank, [4] Best Global Brands 2018 (2019) Interbrand, Available at: https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/, [5]Savov, V. (2016) “Apple’s grand unifying strategy: high profit margins” The Verge, Available at: http://www.theverge.com/2015/9/10/9300231/apple-watch-iphone-sales-profits-strategy-market, [6] Source: Y Charts (2019) Available at: https://ycharts.com/companies/AAPL/gross_profit_margin, [8] Feiner, L. (2019) “Apple now has $245 billion cash on hand, up 3% from previous quarter” CNBC, Available at: https://www.cnbc.com/2019/01/29/apple-now-has-tk-cash-on-hand.html, [9] Lu, C. (2014) “Apple had the best supply chain in the world for the last four years – here is what you can learn from it” TradeGecko, Available at: http://www.tradegecko.com/blog/apple-had-the-best-supply-chain-in-the-world-for-the-last-four-years-here-is-what-you-can-learn-from-it, [10] Apple iPhone sales in China fell by a fifth in fourth quarter: IDC (2019) Reuters, Available at: https://www.reuters.com/article/us-apple-china/apple-iphone-sales-in-china-fell-by-a-fifth-in-fourth-quarter-idc-idUSKCN1Q01QO, [11] Kastrenakes, J. This SWOT report is ideal for case studies. Global presence Apple derives more than 50% of its revenues from outside U.S., its domestic market. Apple, Inc. is one of the best organizations in the world. Previous white papers have looked at how to quantify training efforts into revenue and discussed some strategies to reduce expense, but for most … In Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. CONNECTED PROJECTS. The purpose of doing SWOT analysis for Apple is to find out the various factors which have contributed to its unparalleled success. SWOT Analysis of Apple Home » SWOT Analysis of Apple. Our marketing professional writers are capable of … Apple Inc. is a multinational company that mainly designs, manufactures, sells and market consumer electronics and services. One of the major strengths of Apple inc. is its loyal customer base. Having diverse operations in various markets around the globe, Apple deals with a different set of SWOT analysis Apple factors, which are based on regional situations as well. It's difficult to predict what will happen to this company in the future, but a SWOT analysis (which measures the strengths, weaknesses, opportunities, and threats to a business) can help to understand the company's current position and where it may go … The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Apple Inc. SWOT Analysis Depali Sharma & Shrishti Kumar Weaknesses Opportunities Ethical Dilemma 1 An issue has recently been brought to the medias attention. Ruko, Amazon and Google are the strong competitors of Apple TV. Brand Image Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the … Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. Apple Inc Report contains a full version of Apple SWOT Analysis. Looks like you're new here! Cross compatibility: Many consumers complain that Apple products are not compatible with Android products; Apple smart watches have yet to take the market by storm. Amazon, Raku, NVidia, Google and many more. Apple SWOT analysis also indicates that the company is overly dependent on its high-end products for raking in the bulk of the sales revenue. It earned net income of USD 59,5 billion, USD 48,35 billion and USD 45,68 billion in financial years of 2018, 2017 and 2016 respectively. Dec 21, 2020 (WiredRelease via Comtex) -- A carefully developed … Apple is a very successful company. Due to any reason, if a product was unable to generate its portion of revenue, it can affect apple revenue stream. But before we even start on the SWOT analysis of Apple itself, there’s an important task that is obvious, but it comes before you do a SWOT analysis. The popularity of the Apple technology has enhanced the brand name to build a larger user base for social factors as well as a more diverse product line. “The increasing competition from Chinese manufacturers such as Huawei and Xiaomi – but also from Google, LG and Samsung – has eroded the once dominant position of Apple in the smartphone market”[12], During the last quarter of 2018, global iPhone sales were 64.5 million units, earning Apple 15.8% market share during the period. iPhone’s global market share a considerable strength as a solid source of revenue for the multinational technology company. On 31st July 2018, Apple … In Apple iPhone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. From Ipod to Iphone and Ipad, Apple has been responsible for many tech … The following provides you a gist of the … The Apple SWOT analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. This article is about the detailed SWOT analysis of company Apple. SWOT analysis of Apple analyses the brand/company with its strengths, weaknesses, opportunities & threats. Therefore, this Apple SWOT analysis, SWOT analysis of Apple, or SWOT analysis Apple assists in presenting the strategic factors that result in business growth. Fortune magazine named Apple the most admired company in the world from 2008 to 2012. world's most valuable brand in the Omnicom Group's "Best Global Brands" report. When people mention it, they’re either talking about the fruit or the company. It is popular as a brand … 1. SWOT Analysis of Apple A SWOT analysis is an incredibly easy but effective method used to identify the components that help a business thrive or contribute to its development. It has become the largest technological giants of today (World Economic Forum). Sophisticated supply-chain management practices allow the company to facilitate its complex global operations with no or least disruptions. In 2006 its brand value was merely 15.98 billion U.S dollars. It is also a highly trusted brand that has focused on a great consumer experience. Dell has introduced the best Laptop Model like XPS which is giving tough competition to MacBook. SWOT Analysis Of Apple Inc. 877 Words | 4 Pages. Apple Inc. is able to charge premium pricing and generate higher profit margin. The diagram below provides a simple illustration of an Apple SWOT Analysis. SWOT Analysis of Apple 2020: Detailed Overview. Apple is one of the global market leaders with its globally popular products such as iPhone®, iPad®, and Mac®, and services such as the iOS and OS X® operating systems and iCloud®. SWOT Analysis of Apple Inc. (2019) 14 Oct, 2019 6724 Abstract. Background of The Apple Apple is famous for its iPhone, iPad and Macbook. Apple can leverage a strong consumer brand and set of successful products as a strength. [13], Sales of iPhones accounted to 63% of total Apple revenues in fiscal year of 2018. SWOT Analysis on APPLE COMPANY- DUE IN A DAY Just from $13/Page Order Essay A SWOT analysis looks at the strengths weaknesses opportunities threats for one or more firms in […] On 1st May 2019 Apple announced a fall in Iphone sales by 17% compared … Its advertising is so powerful that creates a word of mouth campaign to build a better brand perception and increase the product desire. A few days back in September 2018, Apple has introduced Apple Watch Series 4, it is redesigned having more communication, fitness and health. Contact Us | Privacy Policy | Terms of Service, Red Bull is an Austrian energy drink, famous for being …, Stripe is one of the world’s leading online payment processor …, Ecommerce or online shopping is one of the most rapidly …, In simple words, SWOT Analysis is a helpful business analysis …, Apple Inc. is able to charge premium pricing, Using SWOT Analysis Examples for your Small Business, Outsourcing – Definition, Types, Pros, Cons & …, Click and Mortar Business – Meaning, Challenges …, Market Evolution – Definition, Stages & Examples, SWOT Analysis of a Barber Shop (Hairdresser), Macintosh, iPod, iPhone, iPad, Apple Watch, Apple Music, Apple TV, Apple Arcade, iCloud. Swot Analysis of Apple. Following are the Apple Opportunities. Share this: Related Resources … 3. A look at the political, economic, social, and technological factors that will impact Apple in the years ahead Looks like you're new here! According to Wikipedia, there are rumors that Apple might enter the automobile market in 2020. SWOT Analysis on APPLE COMPANY- DUE IN A DAY. The sales of iPhones are decreasing in the global scale and this is one of Apple’s major weaknesses. Moreover, Apple SWOT analysis or SWOT analysis for Apple would provide an understanding of the Apple strategic situation. In this tutorial “SWOT Analysis of Apple” will discuss opportunities. Create a project to get started. But that apart another factor that helps Apple is no doubt the internal business environment. It is a leading personal computing and smartphone brand with a global presence and market-leading position. If we look at the pricing element of the marketing mix, Apple is charging premium pricing strategy. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. A SWOT analysis looks at the strengths weaknesses opportunities threats for one or more firms in a given industry. One of Apple’s biggest strengths is … Apple is a big player in the tech industry and always wants to fly high. Apple Watch series 1 was introduced back in 2015 and became a bestselling wearable device. Every product is contributing a portion to the overall revenue. Create your own. Apple. SWOT Analysis is a proven management framework which enables a brand like Apple iPhone to benchmark its business & performance as compared to the competitors and industry. Thanks to services such as iCloud, airplay, and airdrop, you can start a task in on one Apple device and continue it on another and there is no need to download or install anything. Most people assume the company. The company’s gross margin for 2018, 2017 and 2016 amounted to 38,3%, 38,5% and 39,1% respectively. The App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud are now available in 20 more countries, and Apple Music is available in 52 additional countries. “Apple revolutionized the business of PCs, music, telephones and Tablets because everything revolved around and search for simplicity.” Apple products are simple and easy to use. Industry analysts note that “Apple isn’t here to sell the most of anything; its overarching goal is simply to generate the greatest possible profit”[5]. Therefore, here is some context on Apple Inc. for you. JB. By doing this, Apple can not only increase brand awareness but also embrace technological advancement to keep a competitive advantage over its competitors. Sophisticated supply-chain infrastructure, 4. The report also comprises discussions of Apple marketing strategy, ecosystem and addresses issues of corporate social responsibility. Apple Strengths in SWOT Analysis. It's difficult to predict what will happen to this company in the future, but a SWOT analysis (which measures the strengths, weaknesses, opportunities, and threats to a business) can help to understand the company's current position and where it may go … 1. Highly sophisticated Apple ecosystem plays an instrumental role in maintaining brand loyalty and consequently sustaining market share in the global scale. The favourable brand perception had also increased sales of Macintosh computers. SWOT Analysis of Apple Strengths Leading innovator amongst the electronics brands: Since 2005, Apple has persistently been ranked at the top position on the in BDG's list of 50 companies because of its uniqueness in electronics devices. Apple TV is another great opportunity Apple should utilize. SWOT Analysis of Apple [Detailed] Apple is a brand that is a favorite of any marketer purely because of the kind of learning you can have from it. Pestle is an acronym for political, economic, social, technological, legal, and environmental factors or forces that guide planning and decision-making. Moreover, the report contains analyses of Apple leadership, organizational structure, business strategy and organizational … We hope you liked our SWOT analysis. Related: … Written by SWOT Analysis Team. The company can also use these strengths to exploit opportunities, such as the expansion of its distribution network. Over the years Android Samsung has reduced iPhone sales. App store which is the world’s safest and most vibrant app workplace would now be available in 175 countries and regions. 1. SWOT Analysis Apple Strengths. [4] Strength of Apple’s brand image and value is effectively reinforced by a combination of factors such as a large customer base in the global scale and high profit margin. Apple is a US-based consumer electronic company that has an estimated worth of over a trillion dollars.Equally impressive, is how Apple has retained the top slot of being the number one brand in the world for seven consecutive years.. Apple though is at a pivotal point in its … Apple sales in China have started recently to decline. Apple is so far able to avail only 15% market share. Apple can leverage a strong consumer brand and set of successful products as a strength. Apple’s is one of the most financially stable companies on the planet. SWOT Analysis is a proven management framework which enables a brand like Apple to benchmark its business & performance as compared to the competitors and industry. SWOT analysis of Apple (5 Key Strengths in 2020) This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry. Further increase of manufacturing costs. Mostly Apple does not reveal any information about undergoing projects. Sales of its notebooks products is also very … Today it is one of the most valuable companies which consistently surprise and delight its customers. Reputation damage due to the tax scandal, 5. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. For any business SWOT opportunities are external factors that can affect its performance. Loyal Customer Base. Strengths and weaknesses are internal factors, where as opportunities’ and threats are external factors. Strengths in SWOT analysis of Apple Iphone. According to Communicus.com, Apple advertising performs better by creating a buzz about its upcoming products and upgrades. Over the years Apple has recognized itself as the second most valuable brand in the world following behind Google. This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. 4. The World’s Most Valuable Brand – Apple Inc. Apple Inc. is a … An effective marketing of the newly developed device is essential so that it can be targeted among majority of its customers. Apple’s supply-chain operations have been ranked by research firm Gartner as the best in the world[9]. People mention it, they introduced iPod, Macbook, iPhone and iPad Samsung which is world... Meet these expectations all the time and technological factors that let you overcome weaknesses and take of... Helps in identifying weak points of a company ’ s gross margin 2018. 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