• Extreme climatic conditions will reduce performance. The growth rates shown are the targets for achieving cost-efficient performance. Ross is the world’s number one broiler breeder brand. https://doi.org/10.1016/B978-0-12-817052-6.00021-5. Aviagen Ross customers in the United States continually outdo their best, and this month, Aviagen recognizes these stellar performers with the 2020 Flock Awards. Copyright © 2020 Elsevier B.V. or its licensors or contributors. The intake of nutrients is defined by the nutrient levels in the feed and the amount of feed consumed. Flock Awards are presented to Ross poultry producers who, through teamwork, attention to detail, and management excellence, are able to maximize the genetic potential of their birds. ScienceDirect ® is a registered trademark of Elsevier B.V. ScienceDirect ® is a registered trademark of Elsevier B.V. Sustainability, Challenges and Innovations, Precision poultry nutrition and feed formulation. The availability of crystalline amino acids, growth promoters, probiotics, prebiotics, effective exogenous enzyme products, and new ideas on formulating diets with optimal amounts and proportions of proteinogenic amino acids have all contributed to the goal of sustainable poultry production with minimum environmental impact. Efficiency Pro x Ross 708 Broiler Performance Objectives, Yield Plus x Ross 708 Broiler Performance Objectives, Aviagen Honors Breeder Performance Excellence with 2020 Flock Awards, Aviagen Expands U.S. Operations, Signaling Growth and Success, Elkmont Veterinary Services Expansion Grand Opening and Virtual Tour, November 5, 2020. and Broiler Nutrition Specifications (what to feed). The ROSS 708 management guide specifies a suggested metabolizable energy density of 3000 kcal/kg of feed. Flock uniformity of 70-78% or 8-10% CV is preferred by 15-16 weeks to achieve proper condition prior to light stimulation. The Ross 708 parent stock has been developed to maximize breeder performance without compromising the efficiency of meat production. The Ross 308 satisfies the demands of customers who require a bird that performs consistently well and has the versatility to meet a broad range of end product requirements. The production of poultry products with minimal negative impact on the world's environment is critical to sustainability of one of our most important sources of high quality animal protein. As feed is the largest single cost component in the production of chicken meat, maintaining feed conversion efficiency is of paramount importance particularly where broilers are grown to heavy weights. The event, attended by delegates from 15 countries, focused on managing the Ross 708 in Europe. Taking tailor made incubation measures in time, will lead to a better start. In addition, separate nutrition specifications for the Ross 308 and Ross 708 Parent Stock and Broiler have also been produced. The new performance objectives will also provide the first look at the new Ross design, which has been updated to give the Ross literature a fresh look and feel. Thus other suggested nutrient requirements are based on ratios to 3000 kcal/kg. The seminar was organised in response to the growing popularity of the Ross 708 in the region and delegates were provided with information on Ross 708 parent stock and broiler management, hatchability and incubation and nutrition. NOTE: In the table the values All breeds are equal, but some are more equal than others… The performance objectives in this supplement are displayed in … 3FCR includes initial body weight at placement and does not account for mortality. feed present in intestinal tract). The Ross 308 satisfies the demands of customers who require a bird that performs consistently well and has the Ross 308 / Ross 308 FF Parent Stock. The event was attended by delegates from 15 countries across the region. Commercial broiler strains usually show different performance characteristics. Cobb500 Broiler Performance & Nutrition Supplement Performance objectives - metric AS HATCHED Age Welcome to Ross. Where integrated poultry companies could previously maintain plant efficiencies through processing 'general purpose' birds (for sale as whole birds, cut up and some deboning) the increasing demand for boneless meat places greater emphasis on maximizing meat yield. For example: • The availability of raw materials may limit nutrient content and intake. See page for links to Broiler Manual (how to raise them), Broiler Performance Objectives (expected weight gain, etc.) ROSS 708 BROILER: Performance Oecties g 4 2019 As-Hatched Performance 1On-farm body weight (i.e. The Ross 308 satisfies the demands of customers who require a bird that performs consistently well and has the versatility to meet a broad range of end product requirements. ROSS 308 PAREN SOC: Performance Obectives 2 2016 Introduction This booklet contains the performance objectives for Ross® 308 Parent Stock and should be used in conjunction with the Ross Parent Stock Management Handbook. Aviagen underscores commitment to success of Canadian poultry market At the National Poultry Show in London, Ontario, Aviagen® highlighted the advantages that the Ross® 308 and Ross 708 broiler breeders offer to the businesses of growers throughout Canada. Aviagen recently held a seminar in Amsterdam for their Ross 708 customers to focus on managing the Ross 708 in Europe.. Producers may find that local factors prevent such performance being achieved. We use cookies to help provide and enhance our service and tailor content and ads. The Ross 308 breeder produces a high number of eggs combined with good hatchability to optimize chick cost in situations where broiler performance is important.. 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